Mini Robot – Abercrombie Kids

A couple weeks ago, Mini and I headed to Savile Row to discover the brand new Abercrombie & Fitch Kids store…

We were promised many wonders, including a tee-shirt making station, photo-booth, mini hotdogs, a mountain of sweets and all for a good cause: A&F partnered with Great Ormond Street Children Hospital and donated £25.000 to them to celebrate their union. The donation was given to the charity to help rebuild and refurbish Great Ormond Street Hospital, provide vital up-to-date equipment and fund research into better treatments for children across the UK.

The store, located at at 3 Savile Row, sits in a building erected in 1733 which is famous for being the former  home to the Beatles’ Apple Records headquarters and also where they recorded most of the Let It Be LP. It now houses three levels of childrenswear, from babies to tweens, in the typical A&F decor  – dark walls, low lighting and the unmistakable locker room scent, which perhaps we could live without…
Mini took her shopping expedition seriously, navigating past all the clothes and making a beeline for the sweets, inflatable guitar props in the photo booth and of course stopping buy the tee-shirt station. I had to wrestle her away from the stick on diamanté to make sure she would at least look at the clothes. This isn’t a bad thing, it just means she felt so at home in the shop, she forgot she was in fact there to pick a new outfit! Her choice: a sweatshirt, cardigan, tee-shirt and beanie



Photos taken with the Olympus Pen EP-L7