About




Mademoiselle Robot



MademoiselleRobot.com started in November 2007 as a way to stay in touch with far away friends but quickly started focusing on Fashion & Lifestyle, featuring inspiration sources, style posts, travel journals, fashion week reviews, interviews and much more. The site now also covers menswear and has a US correspondent in Los Angeles.

Laetitia Wajnapel, the founder of MademoiselleRobot.com is a Parisian journalist and consultant living and working in London. She contributed to Glamour UK Style Tribe, The Financial Times' How To Spend It and published her first book "Multiface(t)s, Style Yourself With Jewelry" at Les Editions de la Martinière in 2012.

Laetitia has given lectures about blogging, online journalism & social media at the following conferences and panels: Drapers e-commerce summit (2009 and 2010), Sketchbook Magazine workshops, Trend Boutique (2011), Grazia Forum at the Apple store (2012), Cision Breakfast (2013), London Fashion Weekend (2013). She is part of the British Fashion Council Blogger Panel.


MademoiselleRobot.com has been featured in numerous UK and international publications such as The Telegraph, The Times, The Independent, Grazia, Vogue, ELLE Girl, Company, Marie-Claire, Stylist, The Sunday Times Style, MTV, Channel 4 - view press section for complete list. 

Collaborations include: Chloé, Matches-Fashion,com, Net à Porter, TheOutnet.com, J. Brand, MiH Jeans, MCM Worldwide, Lacoste, NARS, DAKS, Shanghai Tang, Swarovski, Jack Wills, Samsonite, Barbour, River Island, Quiksilver, Levi's, Ted Baker, Arcadia Group, H&M, French Connection, L.K.Bennett, Dr Martens, American Express, Paule Ka, Hilton International, Dorchester Collection, Hervia, Tommy Hilfiger and more.

Mademoiselle Robot is represented by Unsigned. For more information on working with Laetitia Wajnapel / Mademoiselle Robot, please contact Johan Andersson.



Team Robot


Warren Beckett aka Monsieur Robot has been obsessed with fashion since dressing up as Madonna for Halloween, aged 7. In the years since then, he has moved from Ireland to London, got a Masters in Film from Goldsmiths and helped make some of the world’s best known video games. When he’s not working for his BFF, he freelances for various online and print publications writing about film, fashion, men's grooming and contemporary art. He doesn’t dress up like Madonna anymore, but if he did, he’d look amazing.






Loulou Androlia is a lingerie designer turned massage therapist turned life coach and full time witch. She believes in a positive attitude to life. When she isn't talking to your spirit animal, she is most likely to be found watching reruns of Buffy the Vampire Slayer or hanging out with Mademoiselle Robot to talk about "MEN".