Simple Style

So many exciting things happening at the moment – it is a bit of a shock to the system to come back to London after a long break in France and be thrown into work commitments at full throttle. I am not complaining though as I got to do some pretty fabulous things in the couple weeks I’ve been back… As well as reflecting on my personal style (which I generally do often after the Summer break) I also took part in a very special photoshoot for Westfield London in their portraiture photographic studio pop-up… The idea behind the shoot, led by the talented Brendan Freeman – you will have seen his work in Tank, GQ or Wonderland to name but a few – was to capture the individual style of Londoners (remember London is a street style photographer’s wet dream) and celebrate the arrival of the AW15 collections in Westfield – I spend a little too much time scoping out the shops at my local Westfield and I can tell you stuff in store at the moment is pretty great.

To celebrate the launch of the AW15 collections, Westfield gave members of the public the opportunity to drop-in and be photographed by Brendan and then walk away with their portrait. Think Studio Harcourt for the modern times. At the pop-up studio, we were asked to pick a word that sums up our individual style – mine was “simple” which, although it rings true now would have made me laugh hysterically 5 years ago, when “getting dressed” meant “adding 50 more lapel pins to my jacket before leaving the house” – far from simple, you will agree.

I suppose if you’ve been a long time reader, you will have seen the evolution in my personal style from “too many lapel pins” to “just the right amount of lapel pins” aka “simple”. If you want to see the results of this great initiative, head over to Soho Square in the first week of October, as all the portraits taken by Brendan Freeman will feature in a public exhibition. Although I have shown my photography in a gallery before, I can’t say my face has ever been part of one, so this is a pretty cool first for me! The exhibition will be in Soho square between October 2nd and 4th. Feel free to come and laugh at my giant mug.

Most images from this post are mine apart from the official exhibition portrait shot by Brendan Freeman (duh!) and the behind the scenes pic.

This is a collaboration with Westfield London