Beauty – Apothia Los Angeles

When I was in Los Angeles last month, I picked up a couple new fragrances at Guerilla Atelier in Downtown’s Arts District. They are both by Apothia, an L.A. native label established in 2000 by Ron Robinson (former Vice President of Fred Segal). I always seem to find new perfumes when I am in California, always made by local brands. I find them to be a great souvenir to bring back as olfactive memory plays a big part in my life. I should rename this blog “Pretty Proustian” actually. 

There were a few different scents available but I chose “If” and”Velvet Rope“. “If” is a fresh, clean and light mix of white flowers, grapefruit and sparkling yuzu while “Velvet Rope” is slightly more unusual, inspired by ice-dry martini with subtle hints of jasmine and white musk. They both develop gently on my usually sensitive skin and I was very impressed by their staying power too. The scent really lingers and evolves during the day. 

Since I am already the proud owner of a rather busy fragrance collection, I purchased the 15ml bottles which were $40 each – a little pricey, but I am more than happy to pay extra to be able to wear something unique.