With the increased popularity of Mercedes Benz Stockholm Fashion Week and the incredible collections shown there, it would be a shame not to take them around the world to show them off to a wider audience. Sadly, Stockholm isn’t yet on the main agenda when it comes to Fashion Week. I predict it soon will be though, if things carry on as they are. I know I wouldn’t miss a single one, even though I stopped attending other more well known Fashion Weeks on the circuit.
As I am probably not the only Scandi-loving, scratch that – scandi-obsessed – girl here, I am pretty sure you will all be very pleased when I tell you that Business Sweden has partnered up with Make Lemonade and the super hot babes from Varg PR to showcase Scandinavian designers during London Fashion Week.
The project is called Re Present Swedish Fashion Collective and Showroom, it is open to everyone (good news for those of you who aren’t attending LFW) and will be landing in the ICA’s Nash and Brandon Rooms from September 15th till September 17th, 10am-8pm. There really is no excuse not to go.
Have a look below to find out some of the brands that will be exhibiting and my shopping edit for each brand.
Traduction – Si vous aimez la mode Scandinave, réjouissez-vous, elle débarque à l’ICA du 15 au 17 septembre pour une exposition ouverte au public.
*main image from Maria Nilsdotter