Happy Sunday lovelies!
It’s been a super eventful couple of weeks. Next stop NYC! I am so excited to get back to NY, meet up with some lovely people during fashion week and then show the fall winter 2012 collection at Capsule NY, my favorite trade show.
You are the first to know what our FW12 collection is called: “Phone Home” a nod to E.T. and being homesick.
All samples are packed now, ready to start their world tour: first NY then Paris.
We picked Naida to model for our lookbook, she’s such a beauty! I was also glad that my tiger ears finally came in handy.
Nicola doing Naida’s make-up.
Our photographer Nadine Ottawa in her element. She did an amazing job and we all had a really fun and productive day!
If you are in Europe right now you know how freezing it is! We shot 6 looks outside by -13C. Naida was truly a rockstar. We shot guerrilla style all over the neighborhood, we would pull up the car somewhere, yell “go, run out, get the shot and run back to the car for warmth. This one was shot in front of a school. We loved the shadow on the wall.
Nadine and me: Nike Air’s to the rescue of long standing shoes.
Nicola working Naida’s angel hair in one of my favorite outfits.
The really sweet and old photo studio doggie. She was snack obsessed (who can blame her?) My mum kept on feeding her cookies. And she stared a lot. Sometimes when Naida would get changed she’d come and just stare at her!
Meeting with Nadine for the lookbook selection at La Stanza (about the best coffee in Zurich) They upped the Italian feel a bit more now, our waiter spoke Italian. Croissants help the working process.
Ah winter light! So inspiring.
