I am pretty sure you are all extremely familiar with TOMS shoes “One for One” motto by now – where one pair of shoes sold = one pair of shoes for a child in need. This also applies to their glasses and sunglasses, and now to their bags. In the words of Blake Mycoskie, founder of TOMS, “Our mission is to use business to improve lives“… This formula has been working wonders since its inception in 2006 when Mycoskie launched TOMS Shoes, after he befriended Argentinian children who didn’t have adequate shoes to protect their growing feet and decided he wanted to help make a change. Since its creation, TOMS has given more than 35M pairs of new shoes to children in need and helped restore sight to over 250.000 people.
With 40M women every year giving birth in poor conditions, without the help of a skilled birth attendant, resulting in infections and a high mother/infant mortality rate, the protection of mothers and babies quickly became TOMS’ new priority, so they extended their One for One initiative and launched a bag collection.
With every bag you purchase, TOMS will help provide a safe birth for a mother and baby in need. The birth kits include all the necessities to ensure a safe birth for mom and baby and the proceeds will also go towards providing training for healthcare workers. In case this wasn’t enough of an incentive to go out right away and purchase a bag from TOMS, let me show you what mine looks like – not only is it making the world a better place, but it is also a looker. I carried mine around Los Angeles, as a crossbody during the day, stuffed full of all my daily things and folded as a clutch in the evening. The price tag? £115 for two bags in one + the knowledge that your purchase will save lives. I’ll take them all.
If you find yourself in Los Angeles, don’t miss the TOMS Flagship store and café! Address below.
1344 Abbot Kinney Blvd,
Venice, CA 90291,
Also, the London Store is opening on May 5th, which is basically the closest you will get to being in California without hopping on a plane, so go visit!