While some of us may be swanning around in the sunshine, the rest of us are stuck in gloomy London. Spring seems like some sort of urban myth – in the words of Prince Sometimes It Snows in April. By this point in the year I’ve usually started buying shorts and sunglasses but that seems like a fanciful notion. Nowadays British summers are a romantic pipe dream at best. But it’s not all bad news, Elvine have just launched here in UK, they’re a Swedish brand inspired by the subcultures of Gothenburg. In typical Scandinavian style the brand offer a gorgeous collection of clothes that beautifully marry both form and function. I’m swapping my summer clothes purchases for a bright yellow raincoat. You know it makes sense.
If you live somewhere that has an actual real summer, with sunshine and stuff then check out the Elvine SS13 collection below. Dreamy.
