Scandinavian style, be it on the street or on the runway can be described pretty much in two words: floaty layers. It is minimal, nonchalant and always effortlessly stylish. Most shows during Stockholm Fashion Week get me excited as they offer very wearable silhouettes, but they also tend to blur into a series of sheer layers, sharp shapes and chunky shoes. While it is a style I most definitely embrace on a daily basis, it makes it hard to identify which designers, which collections stood out once the lights have been turned off and normal life has resumed.
Altewai.Saome is one of the brands – alongside Dagmar, Ida Sjöstedt and a couple others – that offers something completely different from everyone else. The label was started in 2009 by Natalia Altewai and Randa Saome who both worked for various fashion houses in Italy. The SS13 collection was inspired by geometry, working the usual strict Scandi lines and layers into something unusual, punctuated with vivid flashes of orange and blue. After a certain jacket made its way down the catwalk, there was a whisper on the front row that there was a definite air of Céline to this collection.
Traduction – La mode Scandinave est belle, mais prévisible. Cela rend mon travail plus difficile car il n’est pas toujours évident de se souvenir des particularités de chaque défilé. Il existe cependant quelques marques comme Dagmar, Ida Sjöstedt ou Altewai.Saome qui apportent chaque saison quelque chose de différent.