Alice’s Wondaland

I am totally powerless when presented with a collection filled with pretty dresses and girlish coats. They give me visions of slouchy socks and Winter sandals (aka Fashion Utopia) topped with a chunky cashmere jumper. 
Wondaland is a London based label started by Alice Rugge-Price. The pre-Spring collection reminds me a lot of tba – another super girly, slightly whimsical label I’ve loved for years. 

“Wondaland is a vintage-inspired label that reworks classic and beautifully tailored vintage garments and brings them up to date with a twist, focusing on high quality and innovative fabrics with bespoke prints that are exclusive to the brand.”

The brand is stocked in Fifi Wilson, Donna Ida, Village Bicycle amongst other London luxury boutiques. You will find me in either of those stores, trying everything on.

For a complete list of stockists, click here