This video by Kinga Burza for Kate Spade NY (with music by French singer/composer Soko) is supposed to represent the Kate Spade brand and the Kate Spade girl. The styling by Valentine Fillol-Cordier obviously appeals to the girly-girl in me and I am starting to wonder if I am a Kate Spade girl…
Which leads me to my second point: this is a super effective video as it definitely is making me curious about a brand I don’t normally pay attention to. I even missed the pop-up shop launch despite seeing photos and thinking it looked like it would be right up my street.
My question is: WHY DIDN’T I PAY ATTENTION TO KATE SPADE BEFORE???