5 Apr 2010

MRtv - Dr. Martens is 50!

Photo - Sham69 (from the vaults)

Last Monday I was taken to Northamptonshire to visit the Dr. Martens factory. I haven't really been into the iconic boots since I was a teenager, but being a bit of a nerd, I never miss an opportunity to see how things are made (and to wear safety goggles).

We were taken around by Brian who has been working at the factory for 37 years.  He kindly explained the whole shoe making process and answered all of our - sometimes ridiculous - questions with grace. The factory produces about 800 pairs of shoes each week. 

I thought the best way to share this with you was to shoot a little video... and since Kristin was there too, you get an extra special treat in the form of Butters. Woot.



To celebrate their 50th anniversary, Dr. Martens have come up with a campaign involving 10 bands covering 10 cult songs. You can download the tracks for free and watch the videos on the Dr. Martens website.

Video courtesy of Dr. Martens
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7 comments

  1. I love Dr Martens so much! This was really interesting. I've worn them since I was 4! =)

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  2. Oh I love Dr. Martens too!! Wore them all through the late 80s and 90s. Makes me sad for my friend Naiwin who's dad through away her collection of 13 pairs of Dr. Martins. Ouch! Great video Mlle!

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  3. Awesome! Happy Birthday Doc! That reminds me... I need to get a pair of the metallic ones!

    http://www.invasionista.com

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  4. Wow- this brings me back to my high school days wearing docs...

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  5. Anonymous6.4.10

    Tres Bien! Love the video coverage!

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  6. This was really interesting to see how some of my favourite shoes are made! Also, I really want some of those high heeled patent Chelsea boots or the floral ones....

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  7. Gosh this post is fab as it takes me back to when I first fell in love with Dr Martens. I was 8 and my mum thought they were too heavy and thus impratical, hahha i went on and on about them for a year and eventually got a pair when I was nine.
    Think it is amazing that you were shown around the factory, such history.
    Thanks for sharing this.
    kisses
    xx
    marian.

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