Malin + Goetz, New Kid In (London) Town


If you live in London, your beauty routine is about to get more exciting: Malin + Goetz, the iconic NYC lifestyle brand is opening two stores in our beautiful city… My obsession with Malin + Goetz started sometime in 2007 as I was browsing the beauty corner at Heal’s, approximately 89 months pregnant (or so it seemed at the time) and searching for a fragrance that would enthral me. At this specific point in my life, I had started to hate every single one of my perfumes and I had also become sensitive to some of my favourite scents, including coffee, jasmine and other things that would normally fill me with joy. As I was about to give up on my perfume quest, a little white bottle attracted my attention: it said “Malin + Goetz Synthesized Lotus Root“. I sprayed a little bit on my skin, almost fell over with delight and took it home.

Fast forward a couple years and I am staying at Berns Hotel during Stockholm Fashion Week… I go to the bathroom to get ready for evening events and end up face to face with a full collection of Malin + Goetz “Rum” toiletries, which made me fall in love with the brand even deeper. I have written about this before, I think – I like unusual scents for both fragrances and toiletries. There is something incredibly satisfying in a complex fragrance. I can’t even begin to tell you how many stores I visited in London desperately seeking M+G…

Fortunately for you (and for me, duh) this is now a thing of the past. No more running around town to find your favourite Malin + Goetz products as two stores are opening this week: one opens today on Monmouth Street, in Soho; the other one will open on Thursday June 9th on Upper Street in Islington. The two stores offer a completely different atmosphere and design, following M+G’s habit of designing each space as a unique project.

With a few stressful deadlines looming for me (one of them being tomorrow), my skin has been in dire need of TLC and craving natural formulas. So at the moment I am trying to switch my routine around a little – I will show you the full spread on Thursday. My current skincare routine includes a few Malin + Goetz favourites, as highlighted in the photos below.

On a side note, keep your eyes on my Instagram account later today for a very special competition where you could win an exclusive Malin + Goetz hamper!


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This is a collaboration with Malin + Goetz