Fossil #CallingAllCurious Campaign

Fossil #CallingAllCurious Campaign Mademoiselle Robot Laetitia Wajnapel

The new theme is here! After two months working on my Endless Summer series, I was pretty much ready to move on to my next theme – Icons – which I am happy to kickstart in collaboration with , to introduce their brand new #CallingAllCurious campaign in which I recently participated alongside some of my blogging pals.

Fossil is an iconic brand founded in the US in the early 80s to cater to a very unique mix of urban adventurers, vintage amateurs and creative types. Favouring a very American brand of accessible cool, the label infuses all its creations with a timelessness and a certain sense of humour. Whether you look at Fossil watches, jewellery or leather accessories, nothing is too serious and everything is very much effortless. The new #CallingAllCurious campaign and collection focus on product icons developed with colour with a special attention given to very small detail designs. Every stitch, bolt and dial is crafted meticulously with little twists added here and there… And you know me, I love nothing more than a subverted classic.

We shot the campaign last month at the very cool Spring Studios in London (can I please move in?) and I was paired up for the occasion with the very photogenic Joey London of the eponymous blog. My blogging bestie Emily is also featured in the campaign and we couldn’t resist taking a few shots together for the family album… You know how it goes!

If you want to see more of our very own “Curious Set” adventures with Fossil or find out more about the products and campaign, you can follow the #CallingAllCurious hashtag on Twitter and Instagram or refer to +Fossil (@Fossil on Twitter + Instagram). Have a look at the behind-the-scenes video below as well to find out more.

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You can purchase the collection from

Fossil #CallingAllCurious Campaign Mademoiselle Robot Laetitia Wajnapel
I am wearing: Preston Flap Bag in Black, Tailor Watch, Double Wrap Bracelet, Multi Chain Bracelet, Arrow Flex Cuff, Rondel Cord Bracelet, Multi-Strand Wrist Wrap in Chocolate, Nugget Cord Bracelet

Joey is wearing: Campbell Weekender in Brown, Machine Watch
Fossil #CallingAllCurious Campaign Mademoiselle Robot Laetitia Wajnapel
I am wearing: same as above

Emily is wearing: Signature Bangle in Rose, Signature Half Bangle, Glitz Bangle in Rose.

Fossil #CallingAllCurious Campaign Mademoiselle Robot Laetitia Wajnapel

Fossil #CallingAllCurious Campaign Mademoiselle Robot Laetitia Wajnapel
I am wearing: Tailor Watch

Emily is wearing: Georgia Watch
This is a collaboration with Fossil