Exciting news in denim-land: Scandi-inspired minimalist British brand Wåven currently has a pop-up store on D’Arblay street in London, right opposite the Breakfast Club. Basically, while your friend/significant other is queuing up for brunch, I urge you to ditch them, hotfoot it across the road and have a good rummage through the Wåven pop-up store.
The entire SS15 collection is there, including a cute customisation station in the basement where Wåven’s resident jean genie will make your wildest DIY dreams come true.
I went in there today and worked with him on a pair of their slim boyfriend jean (the “Erika“). There is a large selection of swatches to choose from, including some beautiful Shibori fabric, which I used on my jeans. You can either buy your jeans from the store and add some patches (£2 for small ones, £4 for large ones) or bring in your own jeans (patches work out £2 more per patch).
Wåven are also offering exclusive discounts (up to 40%) for their pop-up store customers from tomorrow until Wednesday 10th, so get in there fast!
Sneak peek of AW15 collection on Anika Islam, Wåven’s founder – love this piece!