I am not too sure what to think about the relaunch of iconic 60s label Biba
. One thing I am sure of is that this relaunched collection is light years away from the original concept of dressing “fresh little foals with long legs, bright faces and round dolly eyes
” as described by Barbara Hulanicki herself back in the days of the Kensington shop.
I am far from being an ageist, but associating Biba’s traditionally fresh-faced carefree sixties girl image with the House of Fraser somehow seems wrong. This is besides the point though as I mostly wanted to show you some pieces from the new collection (fronted by Daisy Lowe – is there anything she doesn’t front these days?).
I was extremely excited to see what this collection would be like, being quite fond of the label, and I think it played a big part in my disappointment…
I decided to try on a new approach: I simply ignored the gold “Biba” logo and tried to look at the pieces as if they were something totally different.
In that new light, some items did stand out – a feathered bolero, feathered capes, a couple of cute accessories, a velvet jacket – but nothing that I hadn’t seen before in high-street stores around Christmas time. The only piece that really did look like Biba was a long black velvet dress.
The prices range from £50 to £400 which is fairly high for a decidedly average line. The official launch is on Sept 8th (Vogue Fashion Night Out), with an in-store event featuring Daisy Lowe at the Oxford Street store.
The morale of this story? There is no cheap or easy alternative to acquire a piece from an iconic label. If you want to add some Biba to your collection, the best way is the vintage way.