Thing of the Week – Wood Wood Sweatshirt

Sweatshirts with curiously oblique slogans have become a micro trend for men of late. I’ve been a little confused by most of these. Acne’s current AW14 versions states “You First” and “Spectacular Sensation” neither of which make much sense to me… I guess something got lost in translation.  Richard Nicoll offers a “Discreet” or “Brutal” version, which also leave me feeling somewhat underwhelmed. Wood Wood, however, have come to the rescue with their “Pas Normal” sweatshirt. It’s perfect: a little bit French and a little bit weird. It’s me all over.