I am pretty sure you’ve all spotted bottles of Innocent smoothies wearing woolly hats while you were doing your weekly food shopping… I know that when I first saw them, a few years ago, I thought it was just a marketing ploy, some cute trick to get people to buy these smoothies rather than others… You know a bit like the bottles of Camino Real Tequila that wear sombreros.
It turns out this was one of the rare occurrences in life where I was wrong. The hats are part of Innocent’s Big Knit campaign, held every year in November. Since the beginning of the campaign, they’ve raised almost £1M for Age UK with the help of designers such as Anya Hindmarch, Stephen Jones, Sir Paul Smith or Betsey Johnson who designed hats especially for the campaign.
This year, Innocent asked 14 bloggers to design their own hat to support Age UK and you guessed it, I said “yes”. The pretty special thing this time is that Innocent’s team of expert knitters have made a bottle version of the hat AND a real life version that you can actually wear.
The super fun part is that you can win this one of a kind hat designed by me! Do you want to know what to do? Well it is simple – do something good for someone. Go hug your grandparents, offer to do your elderly neighbour’s food shopping or to drive them to the doctor’s, do some volunteering work – basically spread the love… and report back to me in the comments. I will as usual pick a winner at random and send them their hat.
