My Edit – #QVCFW

Styling & Photography
Laetitia Wajnapel

In collaboration with QVC

Fashion Month is currently in full swing. The train has left New York a few days ago and is currently choo-chooing through London town. For four weeks, we get to discover what we will be wearing in six months’ time. Recently there’s been a lot of discussion around the concept of fashion week and its relevance in today’s accelerated fashion landscape. Fashion week will of course be forever relevant for buyers and stylists, long-lead publications and trend agencies. There is something to be said about influencers and consumers though. I have been thinking about this for a while.

Whenever I write about something on here, I like it to be relevant to you guys, and of course it needs to be available for you to buy. The idea of this blog is to provide you with information about stuff you can access right now (or soon-ish). Of course, I can show you what happens behind the scenes whenever I go somewhere (and satisfy your curiosity) but what I want most of all is for you to be able to actually experience what I experience and find the clothes or beauty products I write about if you fancy. I feel that when I write about fashion shows, it becomes too abstract. I basically find myself telling you about stuff that neither of us will be able to get our hands on for months. I don’t know about you, but I am not that patient! Sure, I will still cover the occasional show or presentation when designers I adore show their work, but this will be redirected to Instagram or perhaps Snapchat. The blog needs to remain a platform for you (and me) to have fun. Somewhere frivolous you can retreat to when you feel like it.

This is why a couple weeks ago I drove down to Chiswick to visit the QVC HQ and see what they have in store for us for Spring-Summer 16, as part of #QVCFW. Before discovering the new arrivals, I was given a tour of the studios, including the amazing prop room. Then we returned to my very own studio where I was given free reign to style and photograph the SS16 offering. There are plenty of bright and delightful pieces in there, many of which even made me consider incorporating some colours into my wardrobe’s otherwise restricted palette.

Special mention goes to Clarks for their super stylish yet comfortable shoes and to Lulu Guinness for her extra cute pastel bags with lips-shaped hardware.

Highlights from the collection are pictured below.