I would say that it’s business as usual over at Supreme with people already queueing outside the store just for a chance to be the first to get their hands on new threads from the cult label but there’s been plenty of change in the last few weeks alone. First up we’ve had the initially mind-blowing revelation that Morrissey was fronting their SS16 campaign followed swiftly by the news that Morrissey was in no way interested in fronting their SS16 campaign. Unhappy with the pictures that Terry Richardson had taken Morrissey took to the internet to vent his displeasure: “I considered the photograph to be fit only for a medical encyclopaedia and I pleaded with Supreme not to use it”. In a way isn’t this exactly what we expect from good old Moz? It certainly hasn’t dampened by enjoyment of the campaign, in fact I think it’s made the whole thing even better.
On top of that SS16 is the first season that’s come from Max Vanderwoude Gross, the new design director. There’s a noticeable difference in aesthetic here – gone are the safe-bet heavily logo branded basic pieces, replaced with more gender fluid pieces including pastel pink denim, snakeskin coats and leopard print faux fur jackets. The androgynous lookbook model even sports black nail polish. After some lacklustre seasons it seems that Supreme is back on form, even if Morrissey is depressed about the whole thing. Let’s be honest, Morrissey is always depressed.
SS16 launches in store on 18 February with webstore going live on 25 February.
