Exclusive – Paule Ka SS13 Campaign shot by Venetia Scott

It’s pretty cool when a brand you love teams up with a photographer you love even more and a jaw droppingly gorgeous model to put together a campaign. It’s even better when they offer you an exclusive peek at the campaign for your readers. That’s you by the way. 
For SS13, Paule Ka went to Palm Beach to recreate a few days in the life of a Paule Ka woman, as incarnated by Hilary Rhoda, orchestrated by Serge Cajfinger (Paule Ka’s CEO & Artistic Director) and photographed by Venetia Scott. It is interesting to see the finished images side by side with the behind the scenes video, even more so as I was in charge of a campaign behind the scenes video not so long ago. I know how painstakingly difficult it is to get everything to the required state of perfection. How tired everyone gets and how much of a strain it puts on the model. It all makes the results even more magical… The campaign images are strong and the images, beautiful.

Traduction – La campagne Paule Ka printemps-été 2013 photographiée par Venetia Scott.

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