Styling For Luisa Via Roma #Firenze4Ever

I’ve been blabbering about my trip to Florence for a week now and I am still sobbing quietly every time I walk past an Italian restaurant or a bottle of Limoncello, but I still haven’t told you the real reason for my presence there! Silly old cow. I was invited by Luisa Via Roma as you know, but not just to look pretty in the florentine streets and have dinner at sunset with male models – although I did a lot of that. I was there to style & art direct an editorial shoot for the Style Lab. I love styling you see and I will do it occasionally in London or Paris, but I am lazy and don’t have an assistant so I can never be bothered to do the PR run for call ins etc. However, set me loose in a store filled with AW12 runway collections, give me a super assistant and I will style up a storm. This is exactly what happened at LVR: I was given a lovely assistant, a cool photographer and a model. I had access to hair & make-up artists and of course Florence as my playground. Sounds just as awesome as it was, believe me.
This first look is accidentally almost all Marni (I love Marni so much I tend to be drawn to it naturally), paired with a subtly 60s hair & make-up. There is a concept and story behind it but I may just leave it to your imagination… and if you want me, I will be buying those shoes.
Traduction – La vraie raison de mon séjour à Florence était de m’occuper de la direction artistique et du stylisme sur un shoot éditorial pour Luisa Via Roma. J’avais à ma disposition une assistante, un photographe et un mannequin ainsi qu’une équipe de coiffeurs et maquilleurs. Le tout dans un décor florentin à tomber par terre. Perfection. 

Mon premier look set quasi entièrement Marni (je suis attirée par cette marque naturellement), il y a tout un concept et une petite histoire qui vont avec le look, mais je vous laisse deviner.

Art Direction & Styling – Laetitia Wajnapel
Photography – Michele Michelsanti
Model – Giulia
Assistant – Anna