A New Designer Collaboration: Marni x H&M

I woke up this morning greeted by an email announcing H&M‘s Spring-Summer designer collaboration… with Marni. The collection will be available in store from March 8th 2012 in stores worldwide. It includes womenswear, menswear and accessories. 

I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director of Marni.

The result of the collaboration is a line filled with the brand’s signature prints and a particular attention to craftsmanship and styling – all the pieces are designed to be layered, letting the prints clash thus creating a true Marni silhouette.
The fabrics will range from silk to cotton poplin
African inspired prints adorn classic Marni shapes…

Unlike the Versace collaboration that was released earlier this month, this is definitely something I can get behind. Marni isn’t necessarily a brand for “the youth” so I think this is going to be a great way to give them an affordable way in to the Italian brand’s universe… And since Marni isn’t one of the most expensive labels in designer world, I can see how someone who would be seduced by the pieces designed for H&M would then grow up to become a(nother) faithful Marni devotee.